Ok...so you have a wide variety of Social Media sites in your portfolio. You update your Facebook status at least once a day, you tweet periodically and you even made a Yelp page for your business. Now what? How do you measure it's effect on your revenue? Let's focus on Facebook specifically. There has to be some report you can reference to measure traffic to your site, number of fans and the level of response, right? For some time, there has been an "insights" report built into fan pages. It's easy to miss and not well publicized. This tool is located on the left hand side of the fan page and provides helpful statistics for the level of activity on the fan page. While this tool is useful, it is not always up to date and the level of detail isn't great. Welcome the WEEKLY FACEBOOK REPORT! Thank you, Facebook for finally providing a report we can all use and one we all receive. This report is emailed to all of the admins on the account. This report includes the following info:
+103 Fans this week (200 total Fans)
12 Wall Posts, Comments, and Likes this week ( 10 last week)
212 Visits to your page this week (150 Visits last week)
What a great tool! We all want to know how our hard work is paying off and this short and sweet weekly report is just what we needed.
Enjoy!
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